After facing my own personal experience’s of retail discrimination as a new mum an original concept was created ;An inclusive brand created for ALL families – adoptive, blended, LGBTQ+, generally beautiful donating 10% of all profits to Barnardo’s UK.
I wanted to create a brand that's inclusive on so may levels. Child safety and inclusivity was at the forefront of my branding. Printing designs on the back of children's clothing enables pictures to be shared online and celebrated safely discriminating no family from the modern day world of social media.
I really hope you find something here you've been wanting and love. Above all of that, i hope you feel recognised and validated.
If not, you MUST let me know.